Meet the Beach City Athletics team

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Jason Reynen


Jason Reynen is a passionate entrepreneur and fitness enthusiast, born and raised in the vibrant city of Penticton. With deep roots in his hometown, Jason has spent 35 years immersing himself in the community and forging connections with its residents. As the founder of Beach City Crossfit, Jason’s goal is to empower individuals to lead humble, healthy, and happy lives. Through his business, he strives to create a supportive and inspiring environment where clients can achieve their fitness goals and make positive changes in their lives. Jason finds fulfillment in witnessing the dedication, determination, and camaraderie of his clients on a daily basis, which serves as a constant source of inspiration for him. When he’s not busy guiding others towards their fitness aspirations, Jason finds solace in his personal pursuits. He is an avid CrossFit practitioner and is committed to doing the work alongside his members. The sense of community and personal growth that CrossFit fosters resonates deeply with him, embodying his belief in the transformative power of physical and mental well-being. In his rare moments of solitude, Jason retreats to the Skaha Bluffs, a hidden gem in Penticton where he can find peace and recharge his energy. This escape allows him to reconnect with nature and reflect on his entrepreneurial journey. Passionate about his hometown, Jason firmly believes that Penticton possesses a unique blend of qualities that make it a truly remarkable place. The breathtaking scenic views, abundance of recreational activities, and the close-knit community atmosphere contribute to the city’s charm and make it an ideal place to build his businesses. Jason’s unwavering dedication and resilience have been evident in both his personal and professional life. While juggling two full-time businesses and a family, he has encountered numerous challenges. However, his commitment to his vision and the support of his loved ones have enabled him to overcome these obstacles and achieve remarkable success. Reflecting on his journey, Jason maintains that he wouldn’t change a thing. His unyielding passion for what he does, coupled with his unwavering pursuit of happiness, has led him to a fulfilling life. He firmly believes in seizing opportunities and embracing one’s true passions because life is too short to settle for anything less. When it comes to offering advice, Jason’s words of wisdom are simple yet profound: “Do what you love and don’t wait. The things most valuable are worth working for.” These words embody his philosophy on life and serve as a reminder to pursue one’s passions relentlessly. In his quest for personal growth and inspiration, Jason looks up to Ben Bergeron, a renowned figure in the fitness industry. Given the chance, Jason would eagerly spend an entire day with him, soaking up wisdom and sharing ideas. Beyond his entrepreneurial endeavors, Jason recognizes the importance of supporting local businesses. He believes that shopping locally is vital for nurturing and strengthening the community, fostering growth, and creating a vibrant economic landscape. Jason’s proudest accomplishment to date has been receiving the prestigious “Top Forty Under Forty” award, a testament to his exceptional achievements and contributions as a young entrepreneur. Jason encourages everyone to take chances and pursue what brings them joy. He firmly believes that life is too short to settle for anything less than true happiness, and he serves as a living example of someone who has embraced this philosophy wholeheartedly.

Ron Turner

Head Coach

Ron is a veteran in CrossFit, having competed in team regionals in 2012 and 2013, he has an extensive knowledge of CrossFit training methodology. Ron is also an accomplished Powerlifting and Olympic Weightlifting coach with numerous athletes in provincial and national level. Ron has a sports background in college basketball. Outside of the gym you can find Ron being a family man and taking care of his three daughters.

Sam Pham

CFL1 Coach

Sam started CrossFit and it changed her life and she became a CrossFit trainer to do the same for people just like her. She coaches some of the early morning classes so come say hi.

Emily Mason


A popular multi-sport athlete and coach, Emily is a CFL1 trainer as well a local sports massage therapist. She is a stickler for technique and getting the most out of your hour with her.

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